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Human. Kind Tribe: Community Sub-Logo
A sub-logo for a community membership initiative, designed to sit naturally alongside the Boho & Prosecco brand.
The Brief
Boho & Prosecco was launching Human. Kind Tribe, a community membership initiative, and needed a sub-logo that gave it its own identity while staying true to the main brand's aesthetic, vision, mission and values.
What I Did
Designed a sub-logo that complements the existing Boho & Prosecco aesthetic
Used a sunburst motif and flowing script to reflect the initiative's warm, welcoming community spirit
Linked it clearly to the parent brand with the line "a community initiative by boho & prosecco"
The Result
Human. Kind Tribe launched with an identity of its own that is still instantly recognisable as part of the Boho & Prosecco family.
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