Davidson Law: Brand & Website
A new Perth criminal law practice, taken from a self-made logo to a polished brand and a live website in time for launch.
The Brief
The client was opening a new criminal law practice in Perth and needed a professional presence ready for launch day. They had created a first version of their logo themselves, built around the family's Davidson Clan crest and its motto, Wisely if Sincerely, and wanted the brand to feel formal and traditional, as a law firm should, but with a modern edge.
What I Did
Refined the client's original logo into a clean, professional mark, then built a full logo suite: stacked and horizontal layouts, versions with and without the tagline and crest, and files prepared for both digital and print
Created brand guidelines covering logo use, colours and typography, so every future document stays consistent
Designed and built a six-page website (Home, About with lawyer bios, Practice Areas, Contact, an online intake form and a Privacy Policy), structured with Perth clients and local search in mind
Ran content collection through a discovery form and shared folder, with page-by-page review documents and a video walkthrough for the firm's lawyers
Put a "Coming Soon" page in place to protect the launch date
Handed over every file with an instruction guide, so the firm fully owns its brand assets
The Result
Approved after a single round of revisions and launched on 11 October 2026. Davidson Law opened its doors with a consistent, credible brand across its website and documents, a logo suite ready for any format, and a clear path for new clients to make contact.
“I didn't know what I wanted, but you nailed it exactly.”
— Davidson Law