ASTA Group: Website Refresh
A website refresh that brought ASTA Group's new brand to life online and opened the door to ongoing design work.
The Brief
ASTA Group had introduced a new logo, colour scheme and fonts, but their website still reflected the old look. They wanted the site to feel more modern, with updated content and imagery that would feel relatable to the clients they wanted to reach.
What I Did
Brought the new logo, colour scheme and fonts into the website so the brand is consistent across every page
Refreshed the imagery to give the site a more modern, relatable feel
Updated the content so it speaks directly to potential clients and what they need
Off the back of the refresh, took on further work: an interactive, password-protected register with its own web address, a brand voice guide, and the annual report template
The Result
The website now matches ASTA Group's new brand and feels current and approachable for potential clients. The refresh built the trust that led to further projects, turning a one-off update into an ongoing working relationship.